We’ve talked about your branding, social media and ensuring your social media reputation. In the forth part of the Career Trends Series, I wanted to highlight the importance of being consistent across all media platforms.
I’ve discussed this issue with many hiring managers recently and they all have shared stories about passing on a candidate, canceling scheduled interviews, or even rescinding job offers after reviewing a candidates online activity on Facebook, LinkedIn, and Instagram. They will Google a candidate to see what comes up in a search. If they don’t find anything, they will think you have something to hide. If they do find you, but the content is questionable, you may lose out on a job opportunity.
They might find inappropriate pictures on Instagram, distasteful comments/ dialogues on Facebook, and a neglected LinkedIn profile. These items can cause the hiring manager to not consider the person for the position, or even change their mind about the candidate, expressing that the candidate is no longer “the best fit.”
Social media sites and apps can be useful tools as you search for a job. Sometimes people run into problems when they do not consider the impact of their online activity.
How to be consistent across social media?
- Carry your branding message across all platforms to build consistency and credibility.
- Complete all profiles and update regularly.
- Use the same professional headshot as your avatar/ profile picture. This will reduce any confusion as to who you are.
- Doing so will create consistency and credibility.
- Check your privacy settings regularly.
- Think twice about posting photos from the weekend. If you are at a networking event or volunteering for a great cause, post the pic. If you are at the bar with your friends, pass on posting.
Do you need help managing your social media reputation? Contact me for career services on how to make the most of your online reputation. Stay tuned for the last installment in my Career Trends of 2015 series.